The Distance is a podcast by Basecamp about longevity in business, featuring the stories of businesses that have endured for at least 25 years and the people who got them there. Subscribe on iTunes or RSS to hear from entrepreneurs who have learned how to build something that lasts.

Cheesecake, the Chicago Way
The list of classic Chicago foods includes pizza, hot dogs, Italian beef—and Eli's Cheesecake, a creamy confection with a hint of sour cream and a butter shortbread cookie crust. The dessert was first served at Eli's The Place For Steak, a restaurant owned by lifelong Chicagoan Eli Schulman that served guests from local politicians to visiting celebrities like Frank Sinatra. Today Eli's son, Marc, oversees the family dessert business, which makes cheesecakes and other sweet items for restaurants and grocery stores worldwide. The Distance takes you inside a real-life cheesecake factory.

High Fidelity
Some of the audio world's most revered headphones come out of a narrow, graffiti-covered house in Brooklyn's Sunset Park neighborhood. Grado Labs has been handcrafting phono cartridges and headphones at this location for six decades and remains under family ownership. Both vinyl and high-end headphones are having a moment right now, and that's keeping this long-running business as busy as ever.

Wholesale Changes
Chicago's Fulton Market district is the city's last remaining food market, a hub for meatpackers and wholesalers of agricultural products. But a wave of new development, including high-end restaurants and luxury condos, is transforming Fulton Market and prompting many long-time business owners to question whether the neighborhood can continue to sustain their livelihoods. We talk to two Fulton Market businesses about how they're navigating this transition.

Bonus Episode: Jason Fried
Jason Fried co-founded Basecamp in 1999 and in 2014 launched The Distance. Shaun Hildner sat down with Jason to talk about The Distance and the kinds of business stories that interest him.

Ashland Addison Florist Co.
In 1932, an orphan named Roy Sheffield started Ashland Addison Florist Co. by selling bouquets of flowers at a busy Chicago intersection. Eight decades later, the fourth generation of Sheffields is still delivering flowers to customers. The Sheffields have learned how to manage a business that requires a highly delicate touch, both in handling a perishable product and in brokering what can be a very emotional transaction. A flower order—choosing the right arrangement, writing the card—can offer a brief but revealing glimpse into someone’s personal life, and a florist is privy to these moments.

Richard Bennett Custom Tailors
Albert Karoll started his custom menswear business from his Chicago apartment with just a phone, a legal pad and a book of fabric swatches that he took to customers' homes and offices. In the early 1990s, he combined his fledging business with five local bespoke tailor shops whose owners had either died or were retiring without successors. In doing so, Karoll kept the old-fashioned craft of bespoke tailoring—one that had been practiced by Italian and Eastern European immigrants for decades—from obsolescence. Today, his tailors still make men's and now women's clothing from paper patterns customized for individual customers.

Victory Auto Wreckers
Chicagoans of a certain age can recall growing up with the Victory Auto Wreckers television commercial, a low-budget ad that seemed to run endlessly on afternoons and late nights. It turns out that 30-second spot, featuring a shaggy haired guy whose car door falls off, wasn't just a childhood fever dream. Victory Auto Wreckers, an auto salvage yard founded in 1945, ran the same commercial on local airwaves for 30 years. But the business is ready for a new ad to accompany a bigger image transformation, from dirty junkyard to modern recycling center.

Ideal Box Co.
When Al Capone needed crates to smuggle liquor to his speakeasies, he bought boxes from a Chicago manufacturer called Ideal Box Co. Today, the company is run the Eisen brothers, whose great-grandfather started the business in 1924, and the Eisens are shaping a future that goes way beyond corrugated boxes. Ideal makes the point-of-purchase displays that dot the ends of supermarket aisles and beckon consumers into making impulse purchases. The Eisens believe that specializing in displays is the way out of the commoditized brown box.

Hollymatic Corp.
In the early days of fast food, restaurants like McDonald's and Burger King made their burgers onsite, and they relied on Harry Holly's patty-molding machine to get the job done. The patty press helped standardize the fast food hamburger by ensuring that patty sizes and weights were consistent. The fast food giants eventually changed their supply chains and stopped using the patty press, but the meat-processing equipment company that Harry Holly founded in 1937 is still carrying on the inventor's legacy.

World’s Largest Laundromat
Yes, that's the actual name of this business, and there's more to it than just its 13,500 square feet. The World's Largest Laundromat serves free food, provides children's entertainment and offers workshops to customers on subjects like immigration reform and healthcare. All of these amenities have made the store a de facto community center and a destination—all unusual distinctions for a self-service, coin-operated laundromat.

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